In the heart of France's agricultural landscape, Intrax and Sveaverken have forged a partnership aimed at empowering farmers with cutting-edge, affordable technology. Through innovation, trust, and a shared vision for the future, this collaboration tackles challenges and turns them into opportunities. Here's the story of how Intrax and Sveaverken are reshaping farming in France.
Meet the Team Behind Intrax
Intrax is spearheaded by two seasoned professionals with deep roots in agriculture. Philippe Fournier, a machinery expert with years of experience at Massey Ferguson, and Kévin Richard, a livestock specialist and former dairy farming advisor.
Their backgrounds in launching businesses and their extensive networks in the agricultural sector have made Intrax a trusted name in France. Together, they are driven by two primary goals:
- To provide farmers with reliable and cost-effective solutions.
- To enhance farmers' quality of life through greater comfort and improved economic outcomes.
Why Sveaverken?
Intrax's journey with Sveaverken began unexpectedly. Philippe's former colleagues in Turkey introduced them to a promising brand making waves with its high-performing guidance systems. Intrigued, Philippe and Kévin decided to put Sveaverken to the test.
Their first trial took place at Arnaud’s farm in Burgundy, where a auto steer system was installed for three months. The results spoke for themselves: Arnaud purchased a second system and introduced it to his neighbors, sparking a ripple effect of sales. It was clear that Sveaverken's products and pricing resonated with French farmers, proving the brand’s potential in this market.
Intrax chose to represent Sveaverken in France because the brand aligned perfectly with their values. French farmers face significant challenges in balancing cost, comfort, and performance. Sveaverken’s range of products—like the F100 auto steer system—offers an ideal solution:
- Affordable pricing for widespread accessibility.
- Features that optimize tractor operations and improve operator comfort.
- Strong after-sales support and a trusted local representative, Jacky, who played a pivotal role in Intrax’s early successes.
From Local Start to National Success
Intrax began distributing Sveaverken’s F100 auto steer guidance system directly to farmers, ensuring they fully understood the product and its benefits. With support from Sveaverken for lead generation and after-sales service, Intrax quickly gained traction. Within months, they had activated dozens of kits on farms and recruited several dealers.
The following spring was one of the busiest periods for the Intrax team, filled with prospecting, onboarding new dealers, recruiting employees, and rolling out software updates. Thanks to Sveaverken's technical support, Intrax managed to meet growing demand and expand their network significantly.
Today, Intrax boasts a robust dealer network covering much of northern, western, and southern France, with plans to reach nationwide coverage by 2025. Their success is reflected in a growing team, including a newly appointed technical manager and doubled sales staff.
Listening to Farmers: Feedback and Opportunities
Feedback from farmers, dealers, and even competitors has been overwhelmingly positive:
- High product quality and practical features for auto steer systems.
- Fast software updates based on user needs.
- Competitive pricing tailored to the French market.
- Responsive after-sales support, recognized as a key strength of Intrax.
What Matters to French Farmers?
French farmers are known for their high standards, valuing not just affordability but also quality service and functionality. To succeed in this market, Sveaverken and Intrax focus on:
- Providing tailored features that meet farmers' needs, such as Line Group function designed for narrow and irregular vineyard paths.
- Offering video tutorials and responsive local support.
- Ensuring seamless after-sales service.
By addressing these priorities, Sveaverken has become a trusted name among farmers who demand reliability, efficiency, and ease of use.
A Partnership Rooted in Trust
In just 18 months, Intrax and Sveaverken have established a strong presence in the French market, offering innovative solutions that improve farmers' lives. Their journey is a testament to the power of collaboration, trust, and a shared vision for the future of farming.
With plans to continue expanding their network, recruiting new talent, and enhancing their product range, Intrax and Sveaverken are well-positioned to lead the charge in precision farming in France.
For French farmers looking to embrace the future of agriculture, Sveaverken and Intrax are the partners they can rely on. Explore the Intrax website here.